McGreal, R., & Chen, N.-S. (2011). AUPress: A Comparison of an Open Access University Press with Traditional Presses. Educational Technology & Society, 14 (3), 231239.


AUPress: A Comparison of an Open Access University Press with Traditional Presses

Rory McGreal

Technology Enhanced Knowledge Research Institute, Athabasca University, Canada // rory@athabascau.ca

 

Nian-Shing Chen

Department of Information Management, National Sun Yat-sen University, Taiwan // nschen@mis.nsysu.edu.tw

 

ABSTRACT: This study is a comparison of AUPress with three other traditional (non-open access) Canadian university presses. The analysis is based on the rankings that are correlated with book sales on Amazon.com and Amazon.ca. Statistical methods include the sampling of the sales ranking of randomly selected books from each press. The results of one-way ANOVA analyses show that there is no significant difference in the ranking of printed books sold by AUPress in comparison with traditional university presses. However, AUPress, can demonstrate a significantly larger readership for its books as evidenced by the number of downloads of the open electronic versions.

Keywords: Open access, University presses, Printed books, Readership

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